At a Glance Leading Delivery Skills - SCS

SCS - Communications & Marketing

Use communication & marketing to put the citizen at the heart of policy development and operations
Use cross departmental customer information to target consumer/citizen needs & use communication channels
Align policy and delivery with clear communications objectives and measurement criteria
Understand wider ministerial and communications agenda across the Scottish Government
Work in partnership with communications & marketing experts to achieve Scottish Government's goals

Take responsibility for the definition and delivery of programme benefits through cost effective measurement processes
Can oversee the development and delivery of a viable business case
Anticipate, manage and monitor programme/project risks using market knowledge and networks
Ensure effective communication with stakeholders
Commission and contribute to OGC Gateway Reviews
Work in partnership with PPM experts to achieve goals

Predict and secure appropriate evidence as a basis for decisions, including testing for deliverability and evaluation
Link evidence with specific outputs to challenge decision-making, and identify ways to improve its quality and use
Use of a variety of tools in collecting and analysing evidence, balancing concerns of users and suppliers
Ensure deployment of evidence is consistent with wider government requirements
Work in partnership with a wide range of analytical experts to achieve organisation's goals

Influence the organisation's business model and be adept at communicating it to internal and external audiences
Plan, agree and monitor the delivery of targets. Identify and implement ways to improve resource and assets efficiency
Interpret a wide range of appropriate financial information to make management decisions
Competent when evaluating investment appraisals for decision-making
Assure the Board on the highest standards of internal controls and public sector governance
Work in partnership with finance experts to achieve goals

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