Behaviour change is encouraged by creating environments for active and sustainable travel.
Often called smart measures, these strategies aim to change everyone’s travel behaviour. We promote these opportunities and the ways that you can make a difference through behaviour change campaigns.
One such campaign is the Choose Another Way promotion which provides information on car clubs, car sharing and eco-driving
Another scheme being used to demonstrate how behaviour change can work is the Smarter Choices Smarter Places programme.
Journey planning and live traffic updates